Deconstruction of the Post-Modernism Exhibition at the V&A


This is the map I constructed whilst I worked round the gallery



Post Modernism Exhibition V&A

Layout

The layout of the exhibition was done with the material increasing chronologically in a timeline. So the first pieces were dated back from 1968 and ended in around 1997. I think this was the best way to do it as the exhibition was explaining the development of Post-modernism and how it came about and its state now in current society.

The Exhibition was set out across three rooms, each dealing with a decade of post-modernism, so room one was 1970 room two was 1980 and room three was 1990. The actual layout of the pieces were designed nicely, you didn't miss anything by accident. The methods used to make you look at the pieces in the correct order was simply by direction of the floor plan, you couldn't avoid going around the exhibition any other way than the way it was designed.

The only room in which that may have not been the case would be the 'club' room where large TV sets were put high above the floor so you were forced to look up to see them. They were also on a rotation of four or five different TV sets, so to view everything you'd have to have been in the room for a good ten to fifteen minutes.

The exhibition also led you directly into the gallery shop, which was to be expected, as a lot of the income probably comes from book sales.

Floor Plan for Room 1


Lighting

The lighting played a huge part in the Exhibition, especially in the 'Club' room, where the actual lighting became part of the exhibition, expressing the visual anarchy of post-modernism. This was done by just re-creating the coloured lighting you'd find in a club, and using it to draw focus to different costumes that were placed around the room.

The lighting for the rest of the exhibition was pretty dark in most cases, using back lighting for the majority of the pieces and models in the rooms to draw attention to them. Some rooms were kept dark enough to use projections in, so this affected the layout of some pieces. It mean some areas were left unused as the lighting wasn't sufficient.

The signage also played on the lighting, by using a lot of neon signage around the exhibition. Not only did this make it readable in the dark lighting, it also added to the las vegas pastiche that the exhibition was trying to achieve in some places.

Lighting plan for the 'Club' Room

Signage

The signage was all done by the studio 'APFEL' which is a studio based in Bethnal Green, London. They kept signage in keeping with each of the sections in the exhibition. This was done by changing the plastic backing the signage was attached to, by either changing its colour, or attaching accessories to it. The signage was pretty clear in its intention, it was always obvious what it was referring too. This was partly to do with its placement, and also the accompanying illustrations that showed which of the items it was referring too, in some of the cabinet sections.
The information for the pieces on display were treated this way

 The signage used for quotes on the wall were vinyl stickers of the type face 'Compacta', these just looked incredibly nice and didn't change through out the sections. It was one of the elements of the exhibition that stayed pretty consistent through out the gallery.

Large quote display

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